Earth Hour is Tonight

Tonight is Earth Hour. And while turning the power off will buy this piece of earth more resources—you can also extend your earth-friendly choices to your habit of shopping.

Eco Chick -- A lot has been written about Eairth, a Filipino brand developed by New York designer, Melissa Dizon. The story goes of how the well-educated designer came home to surf and how she eventually found inspiration from things indigenous in our parts.

Eairth began weaving its way into the hearts of some fashionable people who were starting to look at alternative styles of clothing that were crafted with considerations for earthly sustainability. In 2007, Eairth’s first collection wowed most of the industry insiders. Eairth did so by conflating organic materials harvested by indigenous tribes, pigments from natural ingredients like coconut husk, talisay leaves and indigo, hand-woven fabrics done in old style looms, organic fibers such as pina, abaca, silk, cotton and wool reworked in a gamut of beautifully imperfect pieces.

While organic materials is what mostly sustains Eairth’s eco-chic character, the brand’s minimalist look and trend-dodging quality is what completes their self-defined goal of being a piece of “sustainable luxury.”

Bench Goes Green -- Doing their bit for the Earth Hour plan—Bench stores all over the Philippines are offering a 10% discount to all customers who will be bringing in their own shopping bag when they make purchases of any of the following: Bench Green Tee, Bench Organics Whitening Soap or Lotion, Envi Line Bamboo Cotton products and environmental bags. The “Bench Green Incentive Sale” is applicable exclusively to cash purchases and extends up to April 3, 2011.